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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Client Success Stories

Testimonials

"We can't say enough good things about our time with Kristina Tanner! Kristina went above and beyond to make both our buying and selling experience as easy and stress-free as possible. Our first order of business was buying a house, which in this market, is not for the faint of heart. Kristina got right to work, sending us potential homes, setting up showings, listening carefully, and being mindful of what we were looking for. Her extensive networking circle and willingness to reach out to potential sellers gave us unique opportunities in such a tough market. Kristina found us the perfect, off-market, home in Rockford for our growing family and we couldn't be more thankful for her hard work."
"We can't say enough good things about our time with Kristina Tanner! Kristina went above and beyond to make both our buying and selling experience as easy and stress-free as possible. Our first order of business was buying a house, which in this market, is not for the faint of heart. Kristina got right to work, sending us potential homes, setting up showings, listening carefully, and being mindful of what we were looking for. Her extensive networking circle and willingness to reach out to potential sellers gave us unique opportunities in such a tough market. Kristina found us the perfect, off-market, home in Rockford for our growing family and we couldn't be more thankful for her hard work."
Buyer & Seller
"I couldn’t rave more about our experience with Kristina as our realtor. Kristina was happy to answer our questions and made us feel at ease about the entire buying and selling process. She went the extra mile to show us homes that fit our criteria, and was with us every step of the way. Kristina even put a very thoughtful gift together for us that brought me to tears. If you’re looking for a realtor with class and expertise, Kristina is your lady."
"I couldn’t rave more about our experience with Kristina as our realtor. Kristina was happy to answer our questions and made us feel at ease about the entire buying and selling process. She went the extra mile to show us homes that fit our criteria, and was with us every step of the way. Kristina even put a very thoughtful gift together for us that brought me to tears. If you’re looking for a realtor with class and expertise, Kristina is your lady."
Lynnae O.
"Selling a house is stressful, and Kristina took away the worry. She made our process seamless by being professional, timely and realistic. She exudes joy and is relatable. Most think they can sell homes for sale by owner, but it is worth the professional experience to think through the entire process. Kristina’s keen eye played a huge role in staging our home to perfection. At offer time, her honest opinion helped us work through various scenarios, ensuring we optimized our results from both timing and pricing perspectives. I would highly recommend using Kristina, you won’t be disappointed."
"Selling a house is stressful, and Kristina took away the worry. She made our process seamless by being professional, timely and realistic. She exudes joy and is relatable. Most think they can sell homes for sale by owner, but it is worth the professional experience to think through the entire process. Kristina’s keen eye played a huge role in staging our home to perfection. At offer time, her honest opinion helped us work through various scenarios, ensuring we optimized our results from both timing and pricing perspectives. I would highly recommend using Kristina, you won’t be disappointed."
Kateri S.
"Working with Kristina has been such a pleasure. She cares deeply about her clients and is willing to go above and beyond to help them find or build their dream homes. In addition to her real estate expertise, she brings a great eye for design and deep knowledge of the Grand Rapids market. Plus, she makes the whole process fun."
"Working with Kristina has been such a pleasure. She cares deeply about her clients and is willing to go above and beyond to help them find or build their dream homes. In addition to her real estate expertise, she brings a great eye for design and deep knowledge of the Grand Rapids market. Plus, she makes the whole process fun."
Kate P.
"Kristina Tanner is redefining the role of a realtor. I’ve bought and sold many homes over the past 15 years and the experience in working with Kristina was exceptional and refreshing. Kristina is very responsive and available, which are critical during the marketing and selling process. The advice on how to show and present my home and the extremely high quality photos positioned the house extremely well among similarly priced homes in the market. Her negotiating skills were dynamic - including finalizing my deal near midnight as we navigated 2 compelling offers with time deadlines! My challenge to Kristina was to sell my $2.1 million listing fast - and to make it stand out among the other homes in a similar price range as the sale of my house was critical to purchasing my new home. Challenged accepted - the house sold in 10 days for 98% of the list price. I believe this swift sale was highly connected to Kristina’s exceptional market knowledge, professional and trendy social and digital marketing, responsiveness to all the realtors who showed the home, skilled negotiations, and her deep relationships in the real estate network. In 15 days, we had 8 showings and 2 offers, which is exceptional for the price point. Kristina professionally and personally walks with you through every step of the process. She brings an energy and a vibe to the experience that is refreshing and contagious. She gets the job done and brings so many little touches into the journey from a cool happy hour at my house for realtors to catchy social content, a welcome gift, elegant photos, classy marketing materials, and candid yet professional counsel. And I can’t forget the thoughtful and personalized gift she brought to closing (I certainly don’t expect a gift - but it was nice to get something personal vs yet another Yeti or Water Bottle). If you want a refreshing and energetic experience in selling your home - Kristina Tanner is your person."
"Kristina Tanner is redefining the role of a realtor. I’ve bought and sold many homes over the past 15 years and the experience in working with Kristina was exceptional and refreshing. Kristina is very responsive and available, which are critical during the marketing and selling process. The advice on how to show and present my home and the extremely high quality photos positioned the house extremely well among similarly priced homes in the market. Her negotiating skills were dynamic - including finalizing my deal near midnight as we navigated 2 compelling offers with time deadlines! My challenge to Kristina was to sell my $2.1 million listing fast - and to make it stand out among the other homes in a similar price range as the sale of my house was critical to purchasing my new home. Challenged accepted - the house sold in 10 days for 98% of the list price. I believe this swift sale was highly connected to Kristina’s exceptional market knowledge, professional and trendy social and digital marketing, responsiveness to all the realtors who showed the home, skilled negotiations, and her deep relationships in the real estate network. In 15 days, we had 8 showings and 2 offers, which is exceptional for the price point. Kristina professionally and personally walks with you through every step of the process. She brings an energy and a vibe to the experience that is refreshing and contagious. She gets the job done and brings so many little touches into the journey from a cool happy hour at my house for realtors to catchy social content, a welcome gift, elegant photos, classy marketing materials, and candid yet professional counsel. And I can’t forget the thoughtful and personalized gift she brought to closing (I certainly don’t expect a gift - but it was nice to get something personal vs yet another Yeti or Water Bottle). If you want a refreshing and energetic experience in selling your home - Kristina Tanner is your person."
Sean P.
"Kristina has been one of my most treasured friends for many years. I have seen her flourish in the real estate business and I am so proud of all her accomplishments. I’ve been involved in many real estate transactions in the past 20 years and I wish I had her on my side for each of them. I’ve witness how deeply she cares about her clients and ensures her clients’ best interests are always a priority. For Kristina, her clients are not just clients. They become friends and part of her wonderful community."
"Kristina has been one of my most treasured friends for many years. I have seen her flourish in the real estate business and I am so proud of all her accomplishments. I’ve been involved in many real estate transactions in the past 20 years and I wish I had her on my side for each of them. I’ve witness how deeply she cares about her clients and ensures her clients’ best interests are always a priority. For Kristina, her clients are not just clients. They become friends and part of her wonderful community."
Caroline T.

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